The Objective Letter
Post-war Swiss designers rejected serif fonts because they carried historical and nationalistic connotations. Sans-serif, specifically Helvetica (meaning "Swiss"), was chosen for its neutrality.
TYPOGRAPHY
Inter / Helvetica / Sans-Serif
Display
/ 7.5rem / 900
INTER
Headline
/ 3rem / 700
Objective Clarity
Subhead
/ 2rem / 400
The International Style
Body
/ 1rem / 400
The primary goal of typography is to provide information as effectively as possible. Legibility is the highest form of beauty. Form follows function. Order over chaos.
Flush Left, Ragged Right: Unlike justified text, which creates inconsistent word spacing (rivers), ragged-right maintains an even rhythm of letters, enhancing the scientific clarity of the message.
Order is the shape of logic.